Hats for life

For every season - made to be loved for a long time

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Wilma & Morris

Sustainable materials

Wilma & Morris

Swedish design

Wilma & Morris

Timeless craftsmanship

Hats for the whole family

Sunne flickmössa

Baby

Barn

Barn

Vuxna

Adults

Season's favorites

  • Autumn / Spring
  • Winter
  • Summer
SÄFSEN SÄFSEN SÄFSEN SÄFSEN SÄFSEN SÄFSEN
SÄFSEN
429 kr
LOFOTEN LOFOTEN LOFOTEN LOFOTEN LOFOTEN
LOFOTEN
499 kr
MÅLILLA
MÅLILLA
399 kr
HÅLLÖ HÅLLÖ HÅLLÖ HÅLLÖ
HÅLLÖ
699 kr
BRANÄS BRANÄS BRANÄS BRANÄS
BRANÄS
429 kr
ALNÖ ALNÖ ALNÖ ALNÖ
ALNÖ
499 kr

Are you still searching?

Designed with comfort, durability, and style in mind – perfect for children
who love to explore the world around them.

  • Baby
  • Barn
  • Adults
BJÖRNRIKET BJÖRNRIKET BJÖRNRIKET BJÖRNRIKET
BJÖRNRIKET
399 kr
SUNNE SUNNE SUNNE
SUNNE
399 kr
MÅLILLA
MÅLILLA
399 kr
BROMMA BROMMA BROMMA BROMMA BROMMA BROMMA
BROMMA
459 kr
JOJJO JOJJO
JOJJO
349 kr
FUNKY FUNKY
FUNKY
349 kr
Wilma & Morris
Wilma & Morris

Sustainable and ethical production

Sustainability
We choose materials that have proven to last over time, so that each hat can be loved and used by many children - season after season. Some of our garments are also made from recycled materials, to give new life to resources that already exist.
Wilma & Morris
Wilma & Morris

Award-winning design - ISPO Award 2018

Design
Our hat Nordkalotten won the ISPO Award 2018 for its unique combination of function, comfort, and timeless design. The award reflects our philosophy: to always create sustainable and carefully designed products that unite safety, quality, and Scandinavian simplicity – values that permeate everything we do.
Wilma & Morris
Wilma & Morris

Our heritage

About us
Our story begins on the small island of Merdö in Norway in the 1800s. There was no room for throwaway - everything that was created needed to last a long time. That thought lives on in our hats today: garments for children, made to accompany them through both seasons and growth.

Journal

Let yourself be inspired and take a look behind the scenes at Wilma&Morris

Varför Öko-Tex-certifiering är viktigt för barns kläder
Why Öko-Tex certification is important for children's clothing
Why Öko-Tex certification is important for children's clothing
August 25, 2025 Anita Stray

All Wilma&Morris clothes are made from Oeko-Tex certified materials – tested to be free from harmful substances and safe for children's sensitive skin.

Hållbara barnkläder
Sustainable children's clothing
Sustainable children's clothing
August 25, 2025 Anita Stray

Sustainable children's clothing is not just about ecological materials – but just as much about the garments lasting a long time. At Wilma&Morris, our designer Anita Stray always chooses materials with care, to create clothes that are both beautiful, comfortable, and durable. In this way, they can be loved, played...

Varför solskyddshatt är viktigt på sommaren
Why a sun protection hat is important in the summer
Why a sun protection hat is important in the summer
August 25, 2025 Anita Stray

Protect your child this summer! Our sun protection hats Hönö, Orust, Saltön and Vinga are UV-rated, water-repellent and quick-drying – perfect for sunny days.

Återvunnet material
Recycled material
Recycled material
August 25, 2025 Anita Stray

Hats made from recycled material – Branäs, Jokkmokk, Solna, and Duved are examples of how Wilma&Morris creates sustainable and beautiful children's clothing for the future.

Leverantörer nära
Suppliers nearby
Suppliers nearby
August 25, 2025 Anita Stray

Wilma&Morris collaborates with suppliers in Latvia and Italy for shorter transports, high quality, and a more sustainable responsibility in production.