SLOW FASHION

We received a nice picture from a Sofia in Gothenburg that illustrates much of what we consider important.

• Our hats should last a long time, ideally they can be passed on to others when the child has outgrown the hat.
• We purchase the materials ourselves and take responsibility for ensuring that the fabrics are Öko-tex certified and produced as close to the factory as possible.
• Manufacturing takes place in Latvia and the hats come to us by ferry from Latvia and by truck from Stockholm (about 16 miles). I personally travel to Latvia to maintain contact with the production. This year marks 20 years since the first production in Latvia.
• If you have a Wilma & Morris hat at home that is not being used, you can exchange it when you buy a new hat and get a 15% discount. We will donate the hat to those in greater need.